It's obviously attempting to appeal to a fashion conscious and younger crowd with it's bright array of colors (Wave Blue, Wasabi Green, Hot Pink, Sunset Orange, and Midnight Black).

The Z10fd features face recognition, infrared connectivity (for photo sharing and image management) and 54 megabytes of internal memory.

ISO ranges from 64 to 1600 and shutter speed from 3 seconds to 1/1000 second.

Fujifilm takes on generation

The New 7.2 MP FinePix Z10fd Style–Cam Features Cutting Edge Technology that Flirts with Today’s Youth

Responding to popular demand to be ‘hooked up’ at all times, FUJIFILM U.S.A. Inc. today unveiled a brand new digital camera designed specifically for today’s fashion-conscious digital natives. Combining cutting edge technology with style and sophistication, the FinePix Z10fd provides tech-savvy Gen ‘Z’ users with an eye-catching digital camera that makes it easy to take great pictures and share them with the press of a button.

The 7.2 MegaPixel FinePix Z10fd features an ultra-portable design, making it easy to take this sexy micro-mini camera anywhere you go and it comes in five brilliant colors to match the latest styles of today’s fashionistas – Wave Blue, Wasabi Green, Hot Pink, Sunset Orange, and Midnight Black. It also sports a Fujinon 3x optical Zoom lens, 2.5" LCD screen and packs 54MB of internal memory to give you some extra room when your memory card has had its fill. With its stunning high-resolution LCD, the FinePix Z10fd also has a cool new slideshow mode from Fujifilm that let’s you view and share your photos spontaneously with friends with music provided to help set the mood.

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With endless possibilities the FinePix Z10fd makes it easy and fun to stay connected with friends and family and share all life’s moments through technology

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Capturing the ultimate party pictures will never be an issue with the FinePix Z10fd, as it features Fujifilm’s innovative Face Detection Technology. A one-touch selectable mode that identifies up to 10 human faces in a scene, Face Detection Technology sets the correct focus for a chosen primary face and exposure for all detected faces automatically, regardless of where subjects are located within the frame. It can cope with back-lit scenes such as concerts and it also comes in handy for capturing the perfect self portrait. The Z10 also includes a new Automatic Red Eye Removal feature, that works in conjunction with Face Detection. Red eye is a common complaint given by 60% of digital camera users. Z10 instantly checks each detected face for red eye, and if it’s found, corrects it automatically, saving the time consuming process of fixing it in your PC after the image is downloaded.

Beam_it.
The FinePix Z10fd comes equipped with Fujifilm’s innovative IrSimpleTM technology for fast, easy wireless image transfer to any IrSimpleTM equipped device. With the FinePix Z10fd you can capture the moment, point to a similar device and share the image instantly with friends – so instead of making an innocent bystander take the group photo with five different cameras, they’ll only have to take it once and IrSimpleTM handles the rest.

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Also making life easier for the bloggers of the world, the FinePix Z10fd comes equipped with Fujifilm’s handy Blog Mode that lets you post pictures to blogs, websites, auctions, or e-mail with ease by copying and automatically resizing any image you've captured to a properly sized 640x480 (VGA) (or 320 x 240) image size, right in the camera, saving time from downloading it and adjusting it on your PC.

In addition to these innovations, the FinePix Z10fd is hooked up with the following fantastic features:

* Picture Stabilization: Picture Stabilization utilizes higher sensitivities, up to ISO 1600 in the Z10fd, (with an incredibly high signal to noise ratio for clean images), and faster shutter and operational speeds to help reduce camera shake, freeze subject movement and improve low light background detail.
* i-Flash Intelligent Flash: i-Flash detects subtle lighting differences within a scene, and then varies the flash intensity accordingly. It also leverages the high sensitivity of the Z10fd to enable the camera to use less flash, preventing that “blasted with light” effect that so many digital camera flashes leave you with. The result is pleasing, natural tones with no flash “wash-out”.
* Dual Shot Mode: In this mode, the FinePix Z10fd quickly shoots two images in succession -- one with and one without the flash -- saving both. This convenient function lets the user perform an on-the-spot picture comparison and decide whether the FinePix Z10fd produced the most pleasing photo with flash, or without.
* Special Scene Modes: The FinePix Z10fd has 14 scene positions including Fireworks, Beach and Snow, offering a one-touch setting for almost any situation.
* xD / SD / SDHC Compatible slot: A new single media slot accepts both xD Picture Card and SD/SDHC media cards. One slot – two media options.
* Battery Life: Long-life rechargeable Li-ion battery (up to 200 shots).

“Fujifilm recognized that today’s younger generation wants to be connected with their friends at all times and that there wasn’t a digital camera manufacturer that really addressed this.” said David Troy, Senior Product Manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “We decided to create a camera that would mesh our latest technological advancements with today’s popular trends and styles, and came up with the Z10fd.”

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Further information on the FinePix Z10fd will be available at www.offZhook.com, the official website created especially to celebrate the ‘Z-Lifestyle,’ when it goes live on August 1st. Along with a myriad of fun downloads and interactive displays, aspiring photographers between the ages of 18 and 24 will have the chance to submit original photos in a competition that will award 4 lucky winners with a VIP trip to New York to attend the Z10fd launch party in October.

The FinePix Z10fd will debut in late September at a retail price of $199.95.

Fujifilm Finepix Z10fd Reviews

CNET reviews the Fujifilm FinePix Z10fd and writes - 'While the Fujifilm FinePix Z10fd is aggressively priced, there are other cameras out there that can deliver better image quality for about the same amount of money. Canon's Powershot SD1000, for example, has come down in price since it was introduced and now hovers around the same price as the Z10fd while delivering faster overall performance and better overall image quality. The same can be said for Sony's Cyber-shot DSC-W55, or for a little more money its bigger brother, the DSC-W80. Of course, none of these sport the Z10fd's cute design or dazzling array of colors, but I'd rather be dazzled by images I shoot with my camera instead of images of my camera.'

Digital Camera Review has posted their review of the Fujifilm FinePix Z10fd and write - "From a use standpoint, the FinePix Z10fd exemplifies point-and-shoot simplicity. Build quality is far from great, but as a pocket camera for a casual user the Z10 may be worth considering. The single biggest issue with the Z10 is that its image quality fails in so many respects that photo enthusiasts looking for an ultra-compact will write this camera off without a second look. For snapshots intended to be shared with friends and family, the Z10 is probably strong enough, and compared to other high-style ultra-compacts the price alone may be appealing. For those wanting a camera with more flexibility, however, the Z10 simply isn't the best choice: with today's FinePix Z100fd announcement, users interested in a new high-end ultra-compact from Fuji would be wise to wait."